manage personal finances

3 March, 2010 (20:21) | Uncategorized | No comments

Indulge in One Financial Vice to Keep Your Overall Spending in Check

If you want to be financially successful, it's important to clamp down on your spending. On the other hand, allowing yourself to budget money for a single regular indulgence might be an effective way to keep your overall spending on track.

Photo by John Weise.

Finance blogger Adam Baker says even though he's typically a frugal guy, he allows himself to sink part of his hard-earned cash into martial arts training, a hobby he really loves. Although the classes run him more than $160 a month, the benefits—good mental and physical health—far outweigh the pain to his pocketbook.

Sure, he doesn't need the classes in the same way he needs to pay his electric and phone bills. Baker's point, though, is that while financial advisors might suggest cutting back on his expensive hobbies, doing so might make him liable to burn out on saving money altogether. All work and no play… well, you know the rest.

If you're trying to decide whether an expense falls under the “financial vice” category, Baker says to ask yourself a series of quick questions to help you figure it out. Chief among them:

Is it consistent with our other goals? This is tough because many of these expenses will work against our financial goals by nature. However, we try to consider any ancillary benefits that are generated from the financial vice. Martial arts helps my fitness goals, provides me with a fun community of people, and helps me to stay mentally calm while under intense pressure (trust me).

Check out the post for more questions to ask yourself, and some ideas on limiting the amount of financial vices you indulge. What about you? Do you find that giving in to a spendy craving or two helps you stay on budget, or do you fold like a house of cards once you buy something not in your budget? Talk about it in the comments.

When you think personal finance software, the first thing that comes to mind is probably Quicken. While Quicken has been a mainstay on Windows desktops for years, its Mac presence has been less than stellar. That changes today, with the release of Quicken Essentials for Mac. Re-built from the ground up and integrating lots of features from Mint.com, Quicken Essentials is a great addition to the Mac software space.

Quicken has always treated the Mac platform as kind of an also-ran. Although new versions of the tool appeared yearly (at least until 2006) alongside the WindowsWindows variants, the Mac editions always lagged behind in features, stability and even pricing options. Quicken Essentials for Mac, previously known as Quicken Financial Life for Mac, has been promised since Macworld 2008. After two years, it’s finally here.

Rebuilding Quicken for the Mac

Quicken Essentials for Mac is a native Cocoa app. This in itself wouldn’t be that noteworthy, except that previous versions of Quicken for Mac have not been built on Cocoa (or even optimized for Intel Macs), which has meant that there were user interface quirks and behavioral differences that made Quicken feel like less of a real Mac app.

With Quicken Essentials for Mac, the interface and program have been designed to use Mac OS X’sMac OS X core features and strengths. This is a really good thing, and it shows a commitment to the Mac platform. This is important because it has been nearly four years since a Quicken app was released for the Mac. QuickBooks has had more frequent updates, but for home users who want to manage their finances, this is a long time coming.

A Dose of Mint (.com)

In September, Intuit, the makers of Quicken, acquired the money management web app, Mint.com. The acquisition was controversial among some MintMint users, out of fear that Intuit would end up changing Mint into something different.

It’s still too early to assess how the acquisition has affected both product groups (Mint.com continues as a separate product), but consumers did get something out of the deal: Aaron Patzer, the founder of Mint.com, is now Intuit’s vice president and general manager of the company’s Personal Finance Group. That means that Aaron and the Mint team are now working on both Quicken and Mint.com.

I spoke with Aaron at the Future of Web Apps in Miami on Monday night, and he offered me some insight into his new role and the changes on the new Mac product.

Aaron described Quicken Essentials for Mac as “the closest thing to Mint on the desktop as you are going to get.” From a personal money management perspective, that’s really great, because it means that not only is it easier to visualize where money is going, but you can connect to more financial institutions through the program than ever before. More than 12,000 institutions are supported now, and a total of more than 18,000 is expected by the end of the year.

Categorization is also much easier in Quicken Essentials for Mac, which is again, a hat-tip to Mint.com

A Few Notes For Users

Quicken Essentials for Mac is designed for home users and while it supports basic investment tracking, it isn’t as robust as the Quicken for Windows offerings or the old Quicken Mac 2007. Better support for investments is planned for future versions of Quicken Essentials for Mac, but for right now, this isn’t really designed for users with heavy portfolios.

Because only 6% of Quicken users used the built-in Bill Pay option in Quicken, this was removed from Quicken Essentials for Mac. You can still track your bills and make sure you have the money to pay them, but you can’t pay directly from the app unless you sign up for Intuit’s Bill Pay service.

If you’re a TurboTax user, Quicken Essentials for Mac doesn’t integrate or export to TurboTax, although again, that type of support might be added to the future. If you rely on getting your Quicken info into TurboTax, you’ll need to use Quicken Mac 2007.

A Nice Start

This is a great rebirth of sorts for Quicken for Mac. After being virtually abandoned for such a long time, it’s nice that the most popular money management tool is finally back on the Mac and in style. Quicken Essentials for Mac is $69.99 and requires Mac OS X 10.5 Leopard or Mac OS X 10.6 Snow Leopard.

Mac users — what do you think about Intuit’s new commitment to Mac? What are your favorite Mac-based financial management apps? Let us know!

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personal finance budgeting

3 March, 2010 (20:10) | Uncategorized | No comments

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28 February, 2010 (22:09) | Uncategorized | No comments

We’ve just been informed that Finance Web startup Kublax will be heading into administration and closing its doors officially on Friday 19th February.

The UK company, which did see some traction, sent an email out to its customers a few minutes ago.

Kublax is a secure online personal financial management platform which automatically aggregates all of your UK bank and credit card accounts into one place. The brainchild of Sridhar Sethuraman, a former IT and management consultant, the company was also one of six companies to win investment from Seedcamp in 2007.

Launched in August 2007 and hailed as the UK’s answer to mint, the company raised two rounds of funding totaling €2 Million.

The company assures its customers in its email posted below all user data will be deleted and no further information (including financial data) will be gathered and stored for Kublax customers.

What other options do UK customers have? Sadly not many. MoneyDashboard is the most immediate alternative although it has yet to officially launch. LoveMoney.com also seems to have some potential. Let’s not forget the likes of Wesabe, worth a look, but unfortunately doesn’t feature deep integration with UK banks accounts.

Anyone else worth looking at?

Full Email Below:

It is with great regret that we announce the closure of our service as we have been forced to take the business into administration. Over the course of the last 6 months we have been trying hard to raise funding which would have allowed us to launch our enhanced new product and develop our offering further. Unfortunately we now have to admit defeat.

We are sorry that we have not been able to repay your trust in Kublax and particularly disappointed not to be able to launch the new enhanced version of the service which was being shaped to a very large extent by your Feedback on the current service.

Kublax’s partner, Yodlee, will be deleting all user data, including online banking details from its servers. Once deleted no further information will be gathered and stored for Kublax customers. Your transactional data will also be completely erased from our servers by close of business on Friday 19th February. We will not pass your data on to any third parties.

If you wish to contact Sridhar or I you can reach us at the following email address – kublaxenquiry@googlemail.com

Many thanks again for your support and we hope that Kublax was able to help you make slightly better sense of your finances over the last year or so.

Tom and Sridhar

If you want to take control of your life, there are certain areas that require persistent tracking.  In order to track your life and make appropriate changes, you need to know what’s going on and to do that you need to track what’s going on.

Some people need to get a handle on their time (tools to track time wasted online).  Others need to better control their finances (tools for tracking expenses and budgeting).  There are also other resources that other people need to track.  These days there are tools that help in this task of tracking life’s intricacies but many of them are too complex for the needs of the everyday person.  We need something simple that we’ll actually learn and use for it to be a help.

That is why I would like to introduce you to a new start up you can use to track your life called 1DayLater.  The creators of 1DayLater originally started the project to help them track their valuable time as freelancers.  It turned out to be a tool simple enough that anyone can use and benefit from.

In my opinion a useful tool has two attributes : usability and benefit.  Let me show you how 1DayLater fits both of those attributes when it comes to tracking life.

Signing Up & Registering Is Virtually Painless!

The easier a website makes signing up and registering the better.  Obviously they should take security precautions but when they make it so complicated that you need to consult a help file or forums just to figure out how to register, they need to back off a bit.  1DayLater made the process a cinch by asking only the basics (there’s also a line for your phone number but it’s only optional).

Signing In Is A Cinch!

Once again, going with the “easier is better” philosophy, 1DayLater hits the nail on the proverbial head with the login process!  Email-password, bing!  You’re in!

Track Your Life With a Log!

Once logged in you are faced with the opportunity to begin logging your life!  To begin with, you can start logging your time by hitting the “start timer” button.  When you stop the timer, the time is automatically entered into the “value” field which can tell what kind of measurement you are trying to log.  You can also manually enter measurements into this field.  You can log measurements such as time, money and mileage.  Then you can tag the lot with a label in the “project/client” field and add the date and a note to finish off the log.  It’s all pretty straight forward.

Glance At Your Latest Activities

As you log your life, you can get a quick look at the activities you are logging.  They are sorted by date and project / client tag (which you can assign your own colors to in order to have a visual to keep them separate here and in the charts in the analysis area).  Here you also have the ability to edit the logs and delete them altogether. Very handy!

A Visual Analysis Of Your Life

There is also a nifty chart showing off time spent on different projects.  This could be key to getting an overall idea of where your time is going.  I didn’t see charts for mileage or money so I personally hope they are also incorporated too.

The Future Of 1DayLater COULD Be In Your Hands!

All I am saying is that they are a new start up and are working hard on new features!  For instance, they have released the ability to export data into a spreadsheet and are working out the bugs there.  They are also working on the ability to output to invoices and mileage claims as well as some apps.  As a new start up, they have been smart enough to offer a feedback forum to share what you would like to see them develop and a voting system to vote on other people’s ideas using Uservoice.

Right now 1DayLater is free but in the future there may be some features that will not be.

Let us know what you think about 1DayLater as a new start up.  Also, how do you track your life?

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about internet marketing

25 February, 2010 (19:09) | Uncategorized | No comments

Real Time Web was coined to describe online activities in real time — from status updates on Facebook, to microblogging on Twitter to uploading photos and videos on other social media sites. With the ease of mobile devices like iPhones, this type of communication has grown tremendously in 2009. Now Google (video) is offering the power of real time web searching to millions everyday. Although you may cringe when considering the personal implication of searching your updates and Twitter feeds, you can't deny the benefits to publicity and marketing. 

According to Nielsen, social media and blogs are now more popular than email. As marketers, this presents us with a great opportunity. Reader engagement is not only important in today's market, it is essential. Although your web site is important, a savvy marketer knows that a page on Facebook is even more important for interacting with fans and potential readers. With Google and Bing now offering real time search results, the ease, power and speed of sharing information is changing before our eyes. Word of mouth has never been shared faster or more easily.  It is important to remember that social media is public communication, you probably should never share personal information, comments or thoughts you don't want spread. But you can't simply ignore what investors are calling a new web Revolution.

By staying off of Twitter and Facebook as a marketer you are not only missing out on community building, but you are also unaware of the conversations taking place about you, your books, and your competition. Real time search results are changing the speed at which a conversation spreads online. It is more important than ever to manage brand and reputation on social media sites. Content is streaming live with or without your blessing. 

Some fantastic sites that offer good information on Twitter conversations are Topsy which shows how many people retweeted you. For example, if you do a topsy search on my name you'd see that my HuffPost blog about Facebook was retweeted 118 times, others were not as popular. Sency allows you to search topics and conversations, and Dailyrt allows you to track what is important to people right now. 

These tools can allow you to stay on top of messaging. For marketing and publicity people, it can give you fresh ideas and leads for more exposure. For editors, it may give you ideas for your next book project and for authors it can most certainly show you what's important to your readers right now. Opinions are being shared online and in real time, and now through searches we can find them and notice trends and measure excitement.

Today if you do a search for Oprah on Google, the search results will include social media results, which means you can see what people said about Oprah a minute ago (see midway down). If that doesn't inspire awe (and a little fear) in you, I would be amazed. 

Conversations are happening online in real time and now these conversations are being tracked, measured and searched. By becoming part of the community and paying attention to the dialogue around you, I believe your marketing efforts will benefit greatly this year and in the years to come. Real Time Web is becoming the norm — there are tons of apps and programs coming that will make it easier for us to know what people are saying, where they are gathering, and what they are reading in real time.

Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness for books and authors. For more information, please visit FSB Associates.

Susan Payton is the President of Egg Marketing & Public Relations, an internet marketing firm. She blogs at The Marketing Eggspert Blog, and teaches marketing courses at Marketing EggSchool. Follow her on Twitter @eggmarketing.

We all know about Tweetups and online events, but what about events that you didn’t specifically invite the Twitterati to attend? Conferences, meetings and parties are all events that might not have started online, but which can definitely benefit from online promotion and mention.

Leverage your offline event with some smart social media marketing. Here are seven ways you can maximize exposure of your event using online tools.

1. Blog About It

Before, during and after your event, blog about it. Blogging beforehand can alert others about your event and encourage them to learn more or register to attend. Live blogging during your event can create buzz and excitement for those who were unable to attend (and provide them a snippet of what they missed, which will encourage them to look for your next event). Blogging after can provide a recap, as well as info on upcoming events.

SXSW attendee Allen Stern liveblogged several sessions at the 2009 event. His blog posts are little more than notes from the presentation, but they do a good job of relaying the highlights to readers quickly.

2. Post Photos on Flickr

Everyone loves seeing photos of themselves (as long as they’re flattering). By posting photos of your event on FlickrFlickr and tagging them with people’s names, you can generate interest in your event from the people who attended and those who follow them on various social media channels.

BlogHer posts photos from its conferences and events both in the header on its website and in its Flickr stream. It invites participants to upload their own photos from the events into the Flickr stream, which encourages interaction.

3. Put it on Facebook

You can also post the photos and tag them on FacebookFacebook. The added benefit of doing so on Facebook is that when you tag someone, it appears on their wall. Anyone who is a friend of someone you tagged can see the photo. The idea is that it will lead them to want to learn more about the event (because hey, they want their photo put on Facebook from a cool local event too). Note that you’ll only be able to tag people that you’re connected to.

If your event or company has a Facebook Page, you can include highlights from the event, like quotes from keynotes, activities, awards or even faux pas from speakers.

For even more interaction, visit the profiles of those that attended and leave custom comments: “Hope you got that wine stain out of your blouse. Sorry about that!” “Great comment you made at the keynote presentation!” Etc.

The Wine Conference, an annual event held in Houston, posts updates on the conference to its Facebook Page. Here the event posts logos for its sponsors, photos from events, and blog links about the conference.

4. Post Photos to Twitpic

Twitpic Twitpicis a great tool that allows you to take a photo with your phone or camera and upload it directly (via a shortened URL) to TwitterTwitter. Anyone following you on Twitter will see your tweet and the link to the photo, and can click to view it.

During your event, what better way to show those not in attendance what they’re missing than by taking photos and sending them in real time? Save your hi-resolution photos to be processed later, but upload snapshots from your phone instantly to create a sense of visual livestreaming as the event is underway.

5. Tweet the Event

Don’t overlook the best real-time tool in social media for your event. Sending tweets out to your followers is a great way to keep everyone updated on what’s happening. Whether it’s an awards show where you can share the winners before journalists write about them, or a conference where you can tweet soundbites, Twitter is a great tool for connecting people online and offline to your event.

Make sure your organization or business doesn’t have legal objections to you tweeting from the event. If the event covers trade secrets or other sensitive stuff, you may be entangled in more legal issues than you can shake a stick at if you’re not careful. The NFL banned tweeting from football events this season, for example, and is imposing fines for those that violate the ban.

6. Use Hashtags

The easiest way to track tweets and other mentions of your events on social media platforms is to ask all participants to use a # with a designated keyword or phrase when discussing it.

For example, in 2009, BlogWorld New Media Expo used the hashtag #bwe09 on Twitter to track all mentions of it. Many presentations used this hashtag or one relating to a particular topic as a way to field questions and comments during the presentations. For those unable to attend, following the hashtag was a great way to stay updated on soundbites from the conference.

7. Livestream Your Event

If your event is a conference or educational platform, consider livestreaming it via web video. Using services like Justin.tv or Ustream.tv, you can broadcast your event live over the Internet. This helps expand your audience and interact with them, even if they are not present in person at your event.

Wrapping it Up

Remember that you can get the most out of online promotion if you start long before the event. Map out a strategy that includes what you will do prior to the event, during, and after. Ask employees and attendees to assist you by posting their own take on the event through their blogs, Twitter, Facebook, and Flickr accounts. Make it as easy as possible for anyone to share their content and photos of your event online.

More social media resources from Mashable:

- 5 Levels of Effective Communication in the Social Media Age
– Zen and the Art of Twitter: 4 Tips for Productive Tweeting
– The Tao of Tweeting
– How Social Media Has Changed Us
– 5 Tips for Building Lasting Online Friendships
– 4 Steps for Effective Online Networking

Image courtesy of iStockphotoiStockphoto, sjlocke

Davos Google Search Results Snippet - 02/12/09 by DavidErickson

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9 February, 2010 (04:19) | Uncategorized | No comments

Google is releasing information about a “highly sophisticated and targeted attack” on their corporate infrastructure that occurred last month. The attack originated in China and resulted in the “theft of intellectual property from Google.” In light of the attack Google is making sweeping changes to its Chinese operations.

Google is releasing some information about these attacks to the public. The company says that a minimal amount of user information was compromised, but has come to the alarming conclusion that the attacks were targeting the information of Chinese human rights activists. Google found that these attacks were not just going after Google’s data, but were also targeting at least twenty other major companies spanning sectors including Internet, finance, chemicals, and more. Google has also discovered that phishing attacks have been used to compromise the Gmail accounts of Chinese human rights activists around the world.

In light of the attacks, and after attempts by the Chinese government to further restrict free speech on the web, Google has decided it will deploy a fully uncensored version of its search engine in China. This is a major change: since January 2006, Google has made concessions to the Chinese government and offered a censored (and highly controversial) version of its search engine at Google.cn. Google isn’t playing that game any longer. Should the Chinese government decide that an uncensored engine is illegal, then Google may cease operations in China entirely.  We have included Google’s blog posts about the decision in their entirety below.

Like many other well-known organizations, we face cyber attacks of varying degrees on a regular basis. In mid-December, we detected a highly sophisticated and targeted attack on our corporate infrastructure originating from China that resulted in the theft of intellectual property from Google. However, it soon became clear that what at first appeared to be solely a security incident–albeit a significant one–was something quite different.

First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.

Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.

We have already used information gained from this attack to make infrastructure and architectural improvements that enhance security for Google and for our users. In terms of individual users, we would advise people to deploy reputable anti-virus and anti-spyware programs on their computers, to install patches for their operating systems and to update their web browsers. Always be cautious when clicking on links appearing in instant messages and emails, or when asked to share personal information like passwords online. You can read more here about our cyber-security recommendations. People interested wanting to learn more about these kinds of attacks can read this U.S. government report (PDF), Nart Villeneuve’s blog and this presentation on the GhostNet spying incident.

We have taken the unusual step of sharing information about these attacks with a broad audience not just because of the security and human rights implications of what we have unearthed, but also because this information goes to the heart of a much bigger global debate about freedom of speech. In the last two decades, China’s economic reform programs and its citizens’ entrepreneurial flair have lifted hundreds of millions of Chinese people out of poverty. Indeed, this great nation is at the heart of much economic progress and development in the world today.

We launched Google.cn in January 2006 in the belief that the benefits of increased access to information for people in China and a more open Internet outweighed our discomfort in agreeing to censor some results. At the time we made clear that “we will carefully monitor conditions in China, including new laws and other restrictions on our services. If we determine that we are unable to achieve the objectives outlined we will not hesitate to reconsider our approach to China.”

These attacks and the surveillance they have uncovered–combined with the attempts over the past year to further limit free speech on the web–have led us to conclude that we should review the feasibility of our business operations in China. We have decided we are no longer willing to continue censoring our results on Google.cn, and so over the next few weeks we will be discussing with the Chinese government the basis on which we could operate an unfiltered search engine within the law, if at all. We recognize that this may well mean having to shut down Google.cn, and potentially our offices in China.

The decision to review our business operations in China has been incredibly hard, and we know that it will have potentially far-reaching consequences. We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today. We are committed to working responsibly to resolve the very difficult issues raised.

Posted by David Drummond, SVP, Corporate Development and Chief Legal Officer

Here’s a second post, from the Google Enterprise Blog:

Many corporations and consumers regularly come under cyber attack, and Google is no exception. We recently detected a cyber attack targeting our infrastructure and that of at least 20 other publicly listed companies. This incident was particularly notable for its high degree of sophistication. We believe Google Apps and related customer data were not affected by this incident. Please read more about our public response on the Official Google Blog.

This attack may understandably raise some questions, so we wanted to take this opportunity to share some additional information and assure you that Google is introducing additional security measures to help ensure the safety of your data.

This was not an assault on cloud computing. It was an attack on the technology infrastructure of major corporations in sectors as diverse as finance, technology, media, and chemical. The route the attackers used was malicious software used to infect personal computers. Any computer connected to the Internet can fall victim to such attacks. While some intellectual property on our corporate network was compromised, we believe our customer cloud-based data remains secure.

While any company can be subject to such an attack, those who use our cloud services benefit from our data security capabilities. At Google, we invest massive amounts of time and money in security. Nothing is more important to us. Our response to this attack shows that we are dedicated to protecting the businesses and users who have entrusted us with their sensitive email and document information. We are telling you this because we are committed to transparency, accountability, and maintaining your trust.

Posted by Dave Girouard, President, Google Enterprise

Whole Foods Markets (WFMI) CEO John Mackey (pictured), unsurprisingly, is passionate about health. Leading the country's largest and most respected chain of natural groceries, he's often credited with bringing natural-foods stores to the mainstream. On a personal note, he has been a vegan for many years and has adopted a diet free of vegetable oils, sugars and almost any processed food. So when he launched a plan to give his employees discounts on health insurance if they maintained lower readings for blood pressure, cholesterol and body mass index, it should have barely made a blip in the annals of corporate wellness.

But Mackey's plan is drawing fire, in part because his wellness program, some charge, comes off as heavy-handed and focuses too much on what have been called “arbitrary” measures such as body mass index (BMI) — or essentially how fat we are. Others say the plan is taking criticism simply because of Mackey's outspokenness on health.

Most famously, he wrote an op-ed blasting the U.S. health care reform effort in The Wall Street Journal in August, 2009. In the piece, he called the reform bill “Obamacare” and “a massive new health care entitlement.” He suggested the government instead adopt a series of reforms designed to encourage companies to provide health care for their employees. Among them, he suggested tax-free status for all health care premiums, fewer coverage mandates and other changes.

Finally, he said government should make it easy for taxpayers to give money to charities to cover the uninsured. In conclusion, he wrote, “We are all responsible for our own lives and our own health. We should … use our freedom to make wise lifestyle choices that will protect our health.”

Employee Biometric Screenings

Mackey's new health insurance discounts — in his words “empowering and fun for employees who enjoy a challenge” — fit right in with his corporation-knows-best attitude. Those who want to take part can undergo biometric screening, which will determine what discount level they'll receive: Bronze, silver, gold or platinum. The maximum discount is 30%, and to qualify, employees must have a BMI of less than 24, cholesterol levels below 150 mg/dL and blood pressure of 110/70.

Those with a BMI over 30 would not qualify for the program at all. They would, of course, still be eligible for health insurance — just without an extra discount. The bronze level provides a 22% discount.

For any other CEO, these initiatives might have passed with little notice. Corporate wellness programs have become a given, with discounts on gym memberships and cheery marketing for healthy options in corporate cafeterias. Many company executives have made news with far more shocking employee health tactics, including weight-loss contests and quit-smoking support groups. A few have even refused employment to smokers and told existing employees to quit, or lose a job.

The Peacock CEO

By comparison, Mackey's moves hardly seem controversial. But this is Mackey, the rare peacock of a CEO. His outsize personality, so politically at odds with the majority of his customer base, doesn't just invite, but begs, response from liberal media outlets. So they seize on the news, spinning it into the controversy they expect from a man like Mackey. The Village Voice headline proclaims, “Whole Foods' John Mackey Finds a New Way to Antagonize Customers,” pointing out, “the National Association to Advance Fat Acceptance is not amused.”

At The Big Money, Dan Mitchell doesn't like the plan, calling the choice of BMI, blood pressure and cholesterol “arbitrary,” a bad way to measure overall health. He worries that “the inevitable conclusion from this: Whole Foods theoretically would give discounts to near-death anorexics, who would be judged 'healthier' than their larger counterparts.” He suggests Whole Foods provide a discount for healthy grocery items for all employees.

Judging from the details of the Whole Foods wellness program, Mackey, it seems, knows best which lifestyle choices are good for health. What he doesn't know so well, is how to communicate his wisdom to the sort of person who's likely to work for, or shop at, Whole Foods. He once famously criticized his own company's stores for selling “junk food,” for instance, getting a lot of flak from his stakeholders.

Boycotts and “Buycotts”

Mackey was also surprised by the firestorm kicked up by his op-ed criticizing the reform effort in the Journal. In reaction, groups of liberal and conservative Whole Foods shoppers staged simultaneous boycotts and “buycotts,” which had no discernible effect on Whole Foods sales, but had a quite far-reaching effect on the talking points of conservative pundits in the first few weeks of September 2009.

Michelle Malkin, for instance, encouraged her readers to “buy a few Whole Foods items” in order to stand up for Mackey's opposition for health care, “I think it's worth it.” Malkin isn't, however, the prototypical Whole Foods shopper, nor, for that matter, the prototypical employee.

This is a company that encourages the sort of autonomous, bottom-up store organization that would seem more at home in the Socialist Party than the Republican Party. Lower-level employees help select and evaluate their bosses, even having a say on the store's product mix. Mackey pays himself a dollar a year. No executive makes more than 19 times the average employee's wage of $16.50 an hour.

“Right-Wing Hippie”

On the other hand? Mackey is as far from the left as you can get. He believes that corporations — and not governments or nonprofits — are the best way to provide for the well-being of the people. Companies should make enormous profits to put them to use for the betterment of humanity, he believes.

Says Nick Paumgarten in this New Yorker profile of Mackey: “The right-wing hippie is a rare bird.” And this right-wing hippie is simply roosting in his favorite nest with his latest plan. It's not even the first time he's offered inducements for his employees to be more healthy. His company conducts a three-month-long contest each year with prizes for the team whose members exercise and use mass transit the most.

Paumgarten concludes: “It sometimes sounds as if he believed that, if every company had him at the helm, there would be no need for unions or health care reform, and that therefore every company should have someone like him, and that therefore there should be no unions or health care reform.”

Saving Employees From Themselves?

That, in essence, seems to be the inspiration behind the latest Whole Foods wellness plan. It's myopic, paternalistic and with a generosity of intention that belies its know-it-all spirit.

Mackey thinks he's saving his employees from themselves. In reality, he's just giving a little bonus to those who are already most like himself — making employees in his own image a little tiny bit richer. It's not quite a God complex. But it's a nice, slim, start.

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